Graphic Design
01
Logos & icons
Clients: Big Tex Trailers and PJ Trailers
My Role: Logos, Icons, Vector
The Briefs:
Design new icons that keep in line with the existing set used on spec sheets.
Create several variations of Big Tex Trailers’ existing logo that includes “Plus” and “+”.
Design a custom icon for the Driving Forward social media campaign.
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My priority for each of these was to echo existing styles and keep the idea I was communicating to the viewer clear.
02
Branding & Moodboard
Client: La Francesita French Bakery
My Role: Branding, Moodboard, Typography, Logos, Icons, Color Theory
The Brief: Branding of a small French bakery.
La Francesita is a cozy, locally owned French bakery in the heart of The Woodlands, Texas. As part of a website redesign my team did, I took it upon myself to give it a strong voice through branding. I pulled colors and visual elements from French cafes and art. This manifests in ways such as the header resembling an awning and the textures being watercolors of the new brand color palette.
03
Spec Sheet
Client: PJ Trailers
My Role: Infographics, Image Editing, Icons, Layout
The Brief: Align the spec sheets with the updated branding.
These needed to clearly convey information to the sales associates and their clients. I worked closely with our copywriter and coordinated with product experts to verify all information was correct and to understand what features set PJ’s apart from the competition. This allowed me to create infographics that convey all the needed information, highlight important features, are easy to read, and adhere to the company’s branding.
04
Social Media
Client: PJ Trailers
My Role: Concept, Layout, Image Editing
The Brief: Create social media images for Facebook and Instagram for a “May The 4th Be With You” post.
Briefs like this are some of my favorites. I always have so much fun creating themed images with our products. I am careful to adjust elements so that the image works for different proportions.
05
Signage -
full production
Client: Unibroue Brewery
My Role: Concept, Layout, Engineering, Quality Control
The Brief: Create a promotion sign for Autre Chose beer to be displayed in bars and liquor stores.
Working with one of our Client Service Representatives, I was given artwork from the client and told what price range to design in. The first steps are always to layout the basic build of the sign in Illustrator and render it in Photoshop. This is one of our most complicated signs due to printing on multiple surfaces to create a 3D effect. After approval from the client, I fully build out the sign, ensuring hardware, LEDs, and art trapping requirements are met. I print and check films for any screen printing. During the printing, it’s not uncommon for members of the production team to check with me to assure colors are correct or if any issues arise that require changes to the printing process to make sure the sign looks like the rendering we showed the client. As you can see from the finish piece, the whole team works to deliver as close to what was shown as possible.
06
Flyers
Clients: Dakota Bodies and PJ Trailers
My Role: Layout
The Briefs:
Create a marketing flyer to promote the Dakota Bodies’ brand.
Design a flyer showing an overview of all current PJ Trailers.
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I strive to design marketing materials that are eye-catching and informative. Frequently copy has been provided to me to incorporate. It’s important to me to make sure that the brand identity is reinforced and recognizable at a glance.